The Democratization of Game Promotion

Published on Aug 1, 2016

Delivered at Casual Connect USA 2016. Gone are the days of creating your game and letting users find you. Promoting your game and finding the right audience doesn’t have to be burdensome. Appnext GM North America, Jason Akel shows how open, standards-based and transparent integrated game promotion holds the key to connecting end users with the games they want and developers with end users. The UA and promotion process has been democratized and all players can come out winners.

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