Tips to Build an Efficient UA Strategy on Google Play

Published on Aug 12, 2016

Delivered at Casual Connect USA 2016. Building cross-platform apps seems to be obligatory in game development. Marketers often make the mistake of using the same acquisition approaches for both iOS and Android platforms. Using real data from the promotion of Murka’s Android hits, Scatter Slots and Infinity Slots, this session will highlight the peculiarities of social-casino apps promotion on Google Play which must be taken into consideration if you want to succeed on Android.

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